S E R V I C E S
Marketing and Enquiry
Generation
Built from what we have had to teach our own teams, not from a curriculum somebody wrote once.
Before spending anything on generating more enquiries, it is worth knowing what happens to the ones you already get. A service receiving eighteen enquiries a month and converting three does not need more enquiries.
At thirty per cent conversion, the same eighteen produce five or six enrolments. That reverses a trajectory without a single additional dollar of spend.
Who this is for
Vacancies you cannot fill and no clear reason why
Plenty of enquiries and not enough enrolments
A new service that needs a waitlist before opening
A competitor has opened nearby
Nobody owns enquiry follow-up and it shows
Spending on advertising and cannot tell what it returns
What we do
Fix the pipeline first
Response times, who runs tours, and what happens afterwards. In most services the leak is response time and it is fixable in a fortnight.
Then generate enquiries
Local search, your Google Business Profile, the website, and the referral sources that already exist and nobody is asking.
Then hold the waitlist
A waitlist that is not managed is a list. Forward bookings are what stop a vacancy becoming a quarter of lost revenue.
How it works
Audit the pipeline
Every enquiry from first contact to outcome. Response time, whether a tour was booked, whether it happened, whether anyone followed up.
Fix the process
Someone owns enquiries. Tours are run by whoever is best at it, not whoever is free. Follow-up happens on a schedule.
Generate
Only once the process holds. Spending on enquiries that leak is the most expensive mistake in this sector.
Measure
Conversion in three stages, monthly, so you can see which part is working rather than just whether the total moved.
What it costs
Quoted on scope. Included in a management agreement.
A pipeline audit is a fixed fee and it is where we would start. Ongoing marketing support is quoted on scope.
Advertising spend is separate and it is yours. We do not take a percentage of it.
Start here
Audit the pipeline
before you spend
Generating more enquiries into a process that loses them is the most expensive thing a service can do.
Compare the four models →
Demand is arriving. It is not being converted. Those are the same fact.
Frequently Asked Questions
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We can set it up and manage it, but the spend stays yours and we do not take a percentage of it. That way we have no reason to recommend spending more than you need to.
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Then this is probably a pipeline audit rather than ongoing support. Most marketing people are generating enquiries well and have no visibility of what happens after.
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Response time is fixable in a fortnight and usually moves the number on its own. Everything else takes a term to show up in enrolments, because families decide slowly.
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We will tell you what is wrong with it. Building it is a separate conversation.
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Usually the highest-value thing on the list and almost always neglected. Reviews, categories, service areas and photos. It is free, and for a local service it does more than most advertising.
Start with a conversation
Thirty minutes, no cost. We will tell you honestly whether we can help.